Content Strategy for Small Businesses

The landscape of search engine optimization is constantly changing. One thing that remains consistent is that content is king. This was true in the 90’s and is true today. So where do you start?

Start anywhere! Regardless of whether or not you are a team of one, or a team of fifty, start with a brainstorming session. Here are three ideas to get you started.

Think of any upcoming product launches. If you’re launching a new product, then you can talk about the designing process, what choices you are making, or had made, along the way. This is not only a great way of getting quality SEO rich content on your site, but this also draws your customer into your story and into the process. You may also get some valuable feedback from customers on what they’d like to see along the way, which could be priceless for your development team. 

Team meetings are also a great way to get content on your site and connect with the reader. Let them inside your meetings without divulging strategic information. In this day and age, you are not writing for robots. You are writing for real people with real emotions. If you had a great meeting that resulted in grilling hot dogs and having fun, then take pictures and share it with your audience. These types of posts bring a human element to your website and your business. Let me inside your company so I know you’re just like me.

What are others talking about in your industry? Subscribe to newsletters and RSS feeds in your industry. This is a great way to ride the coat tails of other content ideas and rife off the conversation. For example, www.fitnessprofessionalonline.com is a website geared towards people in the health and fitness industry. Instead of sitting around trying to figure out what to write about, they subscribe to every newsletter they can find and summarize the key points in those newsletters for their audience. This provides a very valuable service to their readers since very few people have the time or interest in reading that many newsletters, it keeps the readers “in the know” and it provides great SEO rich content each week. Not to mention, the other companies in the industry enjoy seeing their names mentioned and it establishes strong synergistic partnerships.