We’re all afraid of something. Fear can be a moving target, changing as our lives and circumstances change. A small business owner might be afraid of another dip in the economy thus causing him to shut his doors, or he might be afraid that his staff won’t work if he’s not in his store, thus creating a prison for himself. A mother might be afraid that if she goes back to workher kids will feel neglected. Or an…
If you haven’t seen the term IFTTT, it’s a coding term for “If this, then that”, which essentially gives a string of automated orders to a computer. The website IFTTT.com makes this process easy by connecting multiple accounts, or channels, to each other. An example might be: If it’s going to rain tomorrow, send me an email! #weather #gmail or If I take a picture on Instagram, send it to my Facebook page. This is a great way to…
The rumor is that SEO is dead. I agree… well, not really. I think SEO is dead for everyone in the industry looking for a quick fix. It wasn’t long ago that so called SEOs were able to tweak a few aspects of a website on-page, send a few links your way, and make their client’s happy. Now it seems that everyone is blaming Google, or just saying that SEO is dead. Not true. The real problem is that people…
Designing a new website can be stressful. There are so many questions to ask yourself. Should you use WordPress? What about Joomla or Drupal? Where should my logo go? Should I have an About Me menu item, or does that look too self-absorbed? … The list goes on and on. One question we commonly get asked is, “what colors should I use?” This is a great question and depends on many factors, such as: The colors of your logo –…
If you’re like me, you love TED Talks – they’re informative, inspirational, and give you insights into worlds that you may not have known existed. TED Talks can be especially useful for business owners, but sometimes you might not have the time to go through all of them. Here are my top 5 TED Talks for business owners, in no particular order, for you to enjoy. Tony…
It was my third event in the Tony Robbins Life Mastery series – Business Mastery. The event took place in sunny Palm Beach Florida, though it wasn’t so sunny the day we arrived. Palm Beach was getting hit hard – 10 inches of rain that seemed to be pouring down from every angle. If you haven’t been to a Tony Robbins event, there are several things you should understand: They are long –…
The days of multitasking are over… or at least we’re told we shouldn’t be doing as much as we were. We all knew this was coming; it’s just sad for us entrepreneurs whose ADHD was hidden through the fabrication called “multi-tasking”. OK, we just lack focus, but that’s what we’re entrepreneurs – we love to go 100 MPH and switch tasks … all day. Countless studies have proven that it’s better to pick one item and focus. Not for a…
I was first exposed to the world of Internet marketing back in the late 90’s. I’m talking about real marketing done on the Internet, not selling an eBook filled with affiliate links that are sure to spam your inbox as soon as you bite and give them your address. No, I mean real marketing techniques taken online. Since the late 90’s, a lot has changed. The Fresh Prince of Bel-Air is no longer on prime time (shame) and this company with…
Introduction Internships can be a double edge sword. On one hand, they provide both the intern and the employer an opportunity for growth; on the other hand, they can fall short of expectations and take away from the business’s overall productivity. The purpose of this article is to help you avoid many of the pitfalls business owners and entrepreneurs encounter with their internship programs. Of course, each business is different, and therefore the needs of the business’s internship program will…
LinkedIn is a great resource for getting recommendations from current and past coworkers, clients, and vendors. These recommendations are also called testimonials in other fields. It’s been said that there’s nothing better than a personal recommendation or referral and LinkedIn makes this process easy. Step 1: Log into your LinkedIn account and click the “Profile” link at the top of the screen. Step 2: On your business card, near your…
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