The One SEO Tool that is a Game Changer

The rumor is that SEO is dead. I agree… well, not really. I think SEO is dead for everyone in the industry looking for a quick fix. It wasn’t long ago that so called SEOs were able to tweak a few aspects of a website on-page, send a few links your way, and make their client’s happy. Now it seems that everyone is blaming Google, or just saying that SEO is dead. Not true. The real problem is that people…

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Nerds and MozCon 2013

“Nerds!“ – I woke up in a cold sweat. Ogre? Really? It’s 3:45 AM and I woke up to the thought of Ogre from Revenge of the Nerds yelling at the top of his lungs from his frat house at my friend Todd and I as we walked through the door to MozCon 2013. Can this be happening? Well, no. But I do think of Ogre when I tell people how excited I am to be attending this years MozCon…

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Twins Aren’t Always Good – Dealing with Duplicate Content

Double your pleasure, double your fun!… just don’t double your content. Duplicate content on the Internet is a problem. Duplicate content on your website is a major problem. Far too often I sit across from a potential client asking me why they are not getting found in the first 50 results (first five pages) of Google. This is a great question and as with all true Internet search engine marketing questions, there are many factors, but there’s one that I…

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Choosing a Domain Name for Your Website

“Choosing a name for our website was harder than choosing the name of our kid!” That’s what he told me as we sat across from one another at the University Club. I’m not going to lie, I laughed, but I do understand his frustration. We’ll call him Robert (name changed to protect him from … his wife). Robert was launching a new business and wanted a domain name that described what the business did and who they served. The business…

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What should we expect in the next few months in terms of SEO for Google?

Google’s SEO liaison, Matt Cutts, answered this question on a video put out on the GoogleWebmasterHelp Youtube Channel on May 13th. Since most people, including SEOs, aren’t in the habit of staying up with the latest on Online Marketing, I thought I’d break down a few of the highlights. Google will continue to support those websites that are updating their websites to better the user experience. Work hard for users and Google will hard for you. Penguin 2.0 – a…

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404 Errors – A Competitive Advantage

404 errors are those annoying error messages you get when you click on a link that goes nowhere. They’re frustrating and they can reduce your websites ranking in search engines such as Google and Bing. Many websites invest time and money producing funny error messages (see below for some good examples), and although this can produce a smile, it isn’t what we’re aiming for in this post. You can take advantage of your competitors 404 errors by doing a link…

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Getting Your Business Listed on Google+ Local

Getting your business listed on Google+ Local is a must for every business. When you consider the amount of real estate local listings take on a typical Google search, it would be foolish not to have your business properly listed. In the Local Search Ranking Factors Survey that was released by David Mihm, it shows 90 specific ranking factors. We’ll touch on the Top 20 Local Search Ranking Factors in that list with brief descriptions of…

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Google is Blind

Yes, I said it, Google is blind. I don’t mean that in a bad way, and there’s certainly nothing wrong with being blind. Chances are, this post is being read by someone who is visually impaired. This is just another reason that when designing a website, or even a web page, it’s important to write the code, text, and tagging images as if you were writing specifically for someone using an online accessibility reading service. If you yourself aren’t visually…

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Getting Found Locally on the Web

[Originally Posted in Fitness Professional Online February 2013 Issue]    Local SEO has become increasingly important for businesses of all sizes. Small to medium sized business are affected the most and thus have to compete at a higher level. With so many people searching via their cell phones and mobile devices, Google’s algorithm has increasingly moved towards relying on displaying local results. Google’s search results are also filtered by location and a user’s previous experiences.  So how do you get…

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Getting Your Business Found on Google Places

As a small business owner, it’s tough to be a master of all trades. You tend to be the head chef and chief bottle washer at your business and unless you’ve figured out a way to clone yourself, you know you simple can’t do it all. You have two options: Add getting found online to your to-do list and hope you can find the time to get around to it. Hire a professional who has already spent thousands of hours…

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