Audacity is a free, downloadable multi-track audio editor and recorder. Audacity allows you to live record audio and record computer playback. This program also can convert tapes and records into digital recordings or CDs. Audacity supports AC3, M4A/M4R (AAC), WMA and other formats and can edit WAV, AIFF, FLAC, MP2, MP3 or Ogg Vorbis sound fi les. After recording or converting your audio fi les, Audacity allows you to cut, splice and mix your recordings together along with many other audio effects, such as changing the speed or pitch.

I use Audacity to record many of the shows I host and some of the private recordings I do for my Mastermind Community. Audacity is easy to use, and the best part about it is that it’s free.

Cost: Free


Jing is a downloadable computer application that allows you to take screenshots and video of what is being shown on your screen. The video function is great for creating tutorials and capturing your online actions. All screenshots and videos can be edited and marked up using text boxes, arrows, captions or highlights and then shared with whomever you choose. Anything you record or capture can be uploaded to Jing is the sister program to Camtasia, and although it’s free, it’s not as powerful as Camtasia and you’re limited to the amount of time you can record a video. and shared through almost any channel.

My team and I use Jing to showcase mock-ups of websites, errors found, and items that are harder to show with text. If a picture is worth a thousand words, then a picture with arrows, texts, and highlights is worth a million.

Jing is the sister program to Camtasia, and although it’s free, it’s not as powerful as Camtasia and you’re limited to the amount of time you can record a video.

Pro Tip: Pause educational videos you’re watching on your computer and take screenshots of important slides and points on the video with Jing and place your notes onto your screen shots. This makes note taking a lot easier, and if you’re a visual learner like I am, it makes recall a lot easier as well.

Cost: Free


Camtasia serves as a basis to edit, record, and customize videos that viewers can watch anytime on nearly any device. Camtasia captures highquality videos, modifies them, imports files from a separate device, and once published make one’s video easily shareable and interactive to their viewers. Working through Microsoft Windows Camtasia is a screencasting video editing software that can be used to create professional videos. Camtasia, whether used by a company or even in the classroom, allows a company to show their ideas, spread the word, and share their knowledge through the use of videos.

I use Camtasia to create training videos for my team, send video messages for when I can’t make meetings, and create videos for clients explaining complex subjects. I’ll also host pre-recorded webinars for my Mastermind Community so I can teach them advanced techniques that they can watch and learn on their own time.

Pro Tip: If you need to teach a staff member how to take over something you do, then you can simply record yourself doing it on Camtasia and talk through what you are doing. This will record your steps, the way you do things, and will give the person learning a way to go back, should they need to, in order to make sure they understand. Do it once, delegate, and move on.

Costs: Free 30-day trial, $ 299.00 afterward

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