Imagine sitting in your chair as you stare off into space listening to the drones of a voice on the other end of the phone. The voice asks you what your KPI’s are, moving people to different seats on the bus, and then onto another key point from the latest best selling business book on the New York Times bestseller list.

You know this is the same script your executive coach follows with each person – there’s no plan, no strategy, just questions he learned from a weekend course he took at an old airport hotel a few years ago. This is a waste of your time and your company’s money.

Is this what you think about when you think about Executive Coaching?

Google it and this is what you’ll find. Why? Well, because that’s the way it’s done 99% of the time.

I support the other 1%.

The 1% that values the numbers, but realizes that this old pattern is what gets businesses in trouble in the first place.

Ok, fair enough, this site is run by me, Doug Holt, another arguably old rich white guy. And yes, I’d be the one arguing.

Business isn’t run by stereotypes, it’s run by people.

All the best leads treat the people on their teams as individuals. So, why do we expect our coaches to be different?

A good coach will customize his or her training to the business.

A great coach will act more like a trusted advisor and treat each person on the team as an individual. This is the only way it works.

When you are at your best, you perform your best and you run your business the best. Start with the person first and build from there.

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