IFTTT – If This Then That

If you haven’t seen the term IFTTT, it’s a coding term for “If this, then that”, which essentially gives a string of automated orders to a computer. The website IFTTT.com makes this process easy by connecting multiple accounts, or channels, to each other. An example might be: If it’s going to rain tomorrow, send me an email! #weather #gmail or If I take a picture on Instagram, send it to my Facebook page.  This is a great way to…

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What colors do I choose for my website?

Designing a new website can be stressful. There are so many questions to ask yourself.  Should you use WordPress? What about Joomla or Drupal? Where should my logo go? Should I have an About Me menu item, or does that look too self-absorbed? … The list goes on and on. One question we commonly get asked is, “what colors should I use?” This is a great question and depends on many factors, such as: The colors of your logo –…

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Choosing a Domain Name for Your Website

“Choosing a name for our website was harder than choosing the name of our kid!” That’s what he told me as we sat across from one another at the University Club. I’m not going to lie, I laughed, but I do understand his frustration. We’ll call him Robert (name changed to protect him from … his wife). Robert was launching a new business and wanted a domain name that described what the business did and who they served. The business…

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404 Errors – A Competitive Advantage

404 errors are those annoying error messages you get when you click on a link that goes nowhere. They’re frustrating and they can reduce your websites ranking in search engines such as Google and Bing. Many websites invest time and money producing funny error messages (see below for some good examples), and although this can produce a smile, it isn’t what we’re aiming for in this post. You can take advantage of your competitors 404 errors by doing a link…

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SEO Proposals

Sorting through SEO proposals can be about as fun as going to the dentist. OK, that’s a low blow. The dentist isn’t that bad. Here are four key points to look at when picking a company to help you out with your Internet marketing: Set-up Fee. The set-up fee makes sense for some applications. Set up for quality SEO can take time, but when I read contracts that businesses sign I’m amazed at how much is being charged for basic…

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