The Successful Coach

Melissa King


Are you aware of the common mistakes job seekers make? What steps have you taken in your consideration of a career change?

When looking for a job, you should always put your best foot forward. Update your resume, and be confident when talking about points that are relevant to your job or industry.

You’ve got to stand out and be strategic. Use social media to connect with people and professionals, especially those in the same industry as you. Social media gives you an edge through familiarity and commonality.

Connect through LinkedIn. Start posting, talk about marketing efforts around your industry. Start building up your profile and get recognized.

Sometimes people are afraid to ask questions and to be direct. We have to keep trying, let go of that fear, and keep moving forward.

A bit about Melissa:

MELISSAKING is a nationwide boutique firm providing services for Recruiting, Coaching, and Resume Writing. Melissa is solution-focused. She shows a high level of empathy and has the ability to motivate others in challenging times. She has an intuitive and light style that builds rapport quickly and is unafraid to challenge when appropriate. Melissa uses a combination of business models and insight to help clients achieve transformational change.

For Recruiting, Melissa provides a unique experience to each client that she represents. She has continued to partner with a variety of business leaders in providing talent acquisition solutions to develop their overall management capabilities and improve talent transformations within Sales/Marketing, Accounting/Finance, IT, and HR teams for all businesses & organizations. Establishing a proven track record in recruiting for mission-critical and executive positions has remained an ongoing focus. Melissa is your source for today’s top talent with a commitment that elevates her practice to the forefront of the recruiting industry. She has partnered with leading companies in Phoenix, Denver, Atlanta, Houston, Dallas, Chicago, Seattle, and LA to name a few. ​

With Coaching, she specializes in helping entrepreneurs, business owners, professionals, executives, and even students in becoming more effective in their personal and professional life by overcoming personal obstacles standing in the way of living the life they truly want. She has partnered with Fortune 500 companies to elevate their C-Suite, as well as teams to enhance performance. She also partners with individuals on a personal level to get their careers to where they want them to be.

​Melissa has a passion with regard to the growth of individuals and how these individuals, in turn, can foster the growth of their colleagues. She believes that the ability to create, to communicate, and to encourage change is a key factor for the success of both the organization and the individual.

Where you can find them:

Where you can listen to this episode:

Melissa King 0:01

Let's give some passion. Why do you do the work that you do? Why did you get into it? What, what makes you excited? What motivates you? It doesn't have to just be the listing of your "I can use SAP," "I can use Excel," talk about the funniness of your experiences in the past jobs that you had, or where you want to go in the future. This is a passionate place; get it out there because this is the best place to go where somebody can learn about your personality.

Doug Holt 0:34

Hello, everyone. Thank you for joining us. Today's guest is Melissa King. For those that may not know Melissa, she is passionate about the growth of individuals. She was also her story. She was a successful banker, and she turned into a coach, as many people do. And now, she inspires people to tackle tough decisions to grow. And this is truly what Melissa was meant to do. So Melissa, thank you so much for being here. I'm excited to dive into today's topic.

Melissa King 1:07

Yeah, definitely. Thank you so much for having me. It's always a fun and inspirational topic to discuss with anybody out there.

Doug Holt 1:15

Yeah, I mean, especially during these times of uncertainty, right, they've never heard times have never been more uncertain in our lifetime. Many coaches and other business professionals are looking outside of their entrepreneurship and looking to get jobs. And that's something that's not talked about much. In the coaching world, we push entrepreneurism so much that we don't talk about the truth behind jumping out of becoming a coach, and then you've maybe you, you want to say fall backward, you pivot, you go a different direction. And now there's a lot of coaches out there looking for a new career or career change. And that's why I was excited to have you on because you're an expert in this area.

Melissa King 1:58

Yeah, and it's just one thing to go from this whole banking world. And I love that, and I left my job, I left going into the office and all of that. And I probably was more on the side of talking with people and learning about them. When I think back to my banking life, which may have led me into this, but I did take the job, I leaped, and it isn't just for the best. There have been numerous people that you learn so much about. But it's, I feel like with coaching, that we're always saying that we're the ones out there helping people, but every person that I talk with, in some way or another, I feel like I grow, I feel like I grow from the experiences that I've learned just talking with them. And there's nothing that amounts to that; it's the most rewarding thing out there.

Doug Holt 2:53

I love it. Well, let's dive into the meat of this. And I imagine people listening. So for someone looking to either switch careers or find themselves on the other end of the interviewing table, what are a couple of basic do's and don'ts that you commonly see or mistakes that people are often making?

Melissa King 3:16

Yeah, it's one of those things where you got to be able to hone in on the challenge, right? If you are a job seeker, whether you're a new coach trying to jump into something, knowing who your audiences 100%, for sure. And it just comes down to so much research, I think regardless of the platform that you're in, or the industry that you're in, it is one big mindset, you've got to set your mind to it. I am, even when I'm helping many different individuals change their path in the industry that they're in today, as I'm coaching, all of those holds because you've got to know how to retail your resume. Still, you've got to be confident in the way that you're speaking about it. If it's something you want to go for, read as much as you can. For many people, grabbing a book isn't always the fun, fun, most fun thing out there.

But just dive into it really in terms of, maybe you don't, you can't let go of your day job just yet. But you are going to dive into the ins and outs of things. And it is the same advice when I'm giving just people want to switch industries or switch. Maybe they want to hire an accountant, and they want to become a marketing person. It's all the same techniques that you need to use out there. Put your best foot forward, update your resume, talk about points that will be relevant to that. But then use LinkedIn, right? Start talking on LinkedIn. Use it just be that person out there that's talking about stories. Posting generally daily commenting on a lot out there getting the names you get recognized. Follow the big followers, follow the big influencers, yeah, some of the posts, not the most interesting things. But still, you're just getting the content out there, and you're getting recognized out there. Starting from a finite task, you gotta start small and then keep growing all the time and just stick with it. It will happen if you want to.

Doug Holt 5:28

I love that. And I can imagine many people are saying, okay, LinkedIn, I'm on there. And it's busy. And it's become kind of the Facebook of business professionals nowadays, over the years. But I have no idea most of what the heck I should be posting. I mean, do they want to see pictures of my dog? Do they want to see articles? You see it, LinkedIn is kind of the Wild Wild West. It seems to me, what exactly should people be posting on there?

Melissa King 5:54

I was just watching a 60-minute video this past week, and they had Jerry Seinfeld on. And I thought it was super comical that he was even talking about LinkedIn. I mean, he was kind of making fun of it. But still, that's how much everybody is getting to know about LinkedIn; its value is underutilized. So yeah, you don't want to go out there, you don't want to post anything with your dogs, although I have a friend who posted something with her dogs and a cat. And the cat was kind of watching the two dogs. And she correlated that too, how leaders want to let their staff kind of interact, and the cat being the leader would eventually jump in if he was needed. There are cases when maybe you could post your animals, but generally speaking, definitely keep that in a whole professional scenario. I think the posting aspect is a little frightening at first; what am I supposed to talk about? Like, how often do I post? It's huge, and so I usually try to say to people, take a few weeks, get comfortable with reading what people are worrying about, but read every day what people are posting.

Then maybe once a week, at first start posting something that has to do with what your industry is, let's say that you are a marketing person, then talk about some kind of marketing efforts, how you would brand yourself what kind of branding texts and techniques are utilized. And you're giving out free advice, free information. And so then you start commenting and other people's comments daily, maybe like ten comments a day, building up getting used to it, baby steps, just working your way out, it'll get more comfortable. And you'll see all the commentary that's out there. I think as time goes by, it's one of these platforms where you don't have to worry about things like politics and other super argumentative stuff gets brought up. It's not like that. So you can go to a safe place, right and not have to read some of the stuff, I think on Facebook and Instagram, it tends to be very emotional. With LinkedIn, just giving free advice, and who doesn't want free advice out there. If you are looking to start a business and don't know how to market yourself, you could probably figure out how to do it well. So it's the same thing with coaching; if you're a brand new coach, and maybe you want to get into the coaching world, start finding coaches to follow and start seeing what they're saying. And you're gonna learn a tremendous amount. Anyway, and it goes back to just reading every single day. Maybe you don't have to pick up a book all the time. But if you're just reading all this free advice on LinkedIn, it's invaluable the information that's out there.

Doug Holt 8:57

Yeah, and the information, but also the connections, right? I mean is, especially in today's virtual world, where most of us aren't meeting much in person, when it comes in the business sense of it, now you're able to expand your network virtually so much quicker. Regardless, if you're in a small town, population, 300, or city where you feel like just a big city, feel like just a number. LinkedIn gives you the ability to connect with those you choose to connect with and establish relationships.

Melissa King 9:29

Yeah. And How fun is that? Right? You get to connect. You live in the West, and you get to connect with somebody in the East or the Midwest. And maybe your cultures are a little bit different but learn what works for them. And that's the fun thing of it, too, are you have all these different people from across the nation and honestly, not even the nation. It's worldwide. And you've learned so much about people and how great it is that because the more I think diversity exists out there than there we're all going to be holistically as well.

Doug Holt 10:03

I couldn't agree with you more. Now, going back to the interview process, and obviously, I'm constantly sitting on one side of the table for myself as a CEO, right? Where I'm hiring, interviewing people as they come through. So the people who sit in front of me, what are a couple of things they could look to do to stand out from the crowd?

Melissa King 10:27

Yeah, that's a tough one today, right? First of all, make fun of you, though. So great. I think the big part is getting in front of somebody like yourself, to begin with. And those challenges are the stopping gate right now. How do you get the interview with the hiring manager when you've got many candidates out there? And so, learning how to stand apart, what does your resume look like? Is it fluent? And the reader effectively gets through it quickly and retains the information? Or are they having to look at it and read it like a book? So just to get in front of you, somebody is going through a million tasks that probably are daunting to them; they're stressed, they feel it left and right. And there are 1 million things that you've got to do on your resume; you're probably gonna go look at some days, LinkedIn before you bring them in, you want to make sure your LinkedIn is optimized, it's endless. But at the end of the day, when we keep all these things organized, and then maybe you've got a spreadsheet too, that keeps it organized on the hiring managers that you've spoken with, who you spoke with, by the time they get in front of you, they should know so much about you.

Hopefully, they've done a lot of research about you. They should honestly think this isn't going to sound like stalking or anything, but they should know what school you went to. You should know nice little fun things about people so that you can make those connections with people, right? We want to feel like somebody took the time and effort to get to know us. And so do those small things, maybe we went to the same college at different times or something, who knows? By the time they're in front of you, they really should have done a lot of research that's going to help make personal conversations in terms of, "Hey, yeah, I saw that you went to UVA once upon a time," making those small connections with people. And that will help your core relationship and make you feel more personal with somebody. I think today we're doing so much hiring as it should be based on the personality and culture. Still, tons of skills can be learned and taught, but we really can't change someone's personality. So culture and personality are huge. And you are making those connections when they're in that interview. Finally, being with you is probably a super important thing for someone.

Doug Holt 13:05

Yeah, I agree. Because when I'm sitting doing an interview when that interview comes to me, I've gone through three other people. In front of me, I have their LinkedIn profile, right, their website, if they have one, and in the other social media, assets are up on a screen before that interview takes place. So I can read about them and see what kind of language they're using. How are they representing themselves on social media? From an HR perspective, I'm a sure mess with saying all this stuff, but it's human. It's what you do to be prepared.

Melissa King 13:39

Yep, it is. And I love all that advice. That's great advice that you just gave because as the candidate, you should be already thinking that somebody has done their due diligence on the research of who you are, as well. And so to your point of language, if you've got a Facebook or Instagram account with maybe some questionable things or language, tone it down. You don't want to just mess yourself up out there and not get the opportunity because it's some other app that you are posting stuff on.

Doug Holt 14:15

Certainly, and this happens all the time. And I was talking to a coach recently. And they were complaining that every business complains about lead generation, which is very common. In the conversation, we had pulled up one of their social media profiles that had, let's just say, less than appealing images of them as a professional. Now granted was off LinkedIn was off their network, but it was still open to the whole public and worldwide. As a coach taking a step further when someone's hiring you, they're probably looking at you and vice versa. Suppose you are trying to prospect or interview potential clients. You also should know a lot about them.

Melissa King 14:58

Oh, yeah. It wouldn't be so scary.

Doug Holt 15:03

But it's just the world we live in nowadays, and we look at it well, when you're seeing people coming out into the job market. With this, we'll call it existing pandemic covid pandemic coming through there do they have to make different shifts in their approach than they had to previously?

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Melissa King 16:20

I would say so this is a huge thing that I coach on. And I know, what I find interesting is that some real HR people disagree with me. And I will continue to disagree with that. But you've got to stand out. And so these ETS systems that exist out there it's not to anyone's benefit. I'm not saying that they're all bad. Yeah, sometimes go ahead and do that. But strategically, go ahead and figure out who the hiring manager is if you think about every job posting out there. Most, if not all, will say in the job description, this job reports to such and such. So go back to LinkedIn. We already know the company starts looking for that title of who it reports to. And then once you figure that out, you can go email John Smith at XYZ company. And you've got to figure out the email. But that's easy, you can go into Google and just do email format and XYZ company, and it should return something. But you start being much more strategic. And that's how you're going to get through this whole era that we're in right now when you've got gazillion people that are your competition to something, and you're getting straight to that hiring manager. Maybe they reply, and maybe they don't, but you got right to the hiring manager. So your odds went up tremendously. And there is just nothing that beats that.

Doug Holt 18:01

Yep, I can't tell you how many times I've had somebody do that. And one is when you're sitting across from them, weeks, months later, they're familiar. The name, you've seen it before, but also as an owner of several companies and a CEO of another. I want people who are going to do that, take that next step. That's a big thing for me, I may not read the whole email due to time, but I just knew that they took the step and tried to get through there and jump through a few extra hoops. My expectation is they'll probably do that working for me. And that's the kind of person I want on my team.

Melissa King 18:38

Yeah. 100%, I'm glad you said it like that, too. I feel the same that it's somebody taking a real extra step, being strategic about it. And that follow-through, I think, really speaks volumes to somebody. They're not just clicking the deep dark hole of apply. They are investigating, really going just a few steps further to find the right person to contact.

Doug Holt 19:08

Yeah, absolutely. And one of the things that I'll share that I've done when, in the past, and my coaching business was focusing on fortune 200 CEOs very hard to get to, however, we're human, right, we're social animals. So before this podcast, I was on your LinkedIn, you see how many connections we have in common and things of that nature, and you see the commonalities. And so what some people can do, and I've done this, is if I'm trying to get to you, I might go through other people in your company, connect with them on LinkedIn. So there's familiarity. I mean, wait a minute, I know Melissa, and Melissa knows Jim or whoever else it may be. Maybe we did meet at a conference or social or something else. And you just get that extra edge of familiarity coming through social media, which gives you the edge and gets your foot in the door.

Melissa King 19:58

Yeah. I couldn't agree more. I mean, it's, it's just so underutilized. Hopefully, maybe people like us coaches are giving out the free information, the free advice out there so that other people, if they are taking the time to read LinkedIn, regardless of you're looking to get into coaching, or regardless of what you're looking to get into as a new position, it's a lot of really great advice that you can use firsthand. It's not like it's nonsense advice. It's real advice that you can use that day.

Doug Holt 20:35

Yeah, it's fantastic. And I want to go back and pivot a little more towards your business and how you've built that to be successful. And as someone who's coaching people on giving them career advice, and helping them take it to the next level and helping them find the place where they get to be, what are some of the commonalities that you see where people are stumbling? I gotta imagine it's psychology but where are people stumbling the most?

Melissa King 21:05

Yeah, I'm probably just people who are afraid to ask a hard question. Right? Whether maybe it's somebody who was looking to get into some kind of new industry. Or maybe if I am working with another coach and trying to jump into coaching, they're afraid to just ask difficult questions, pick up the phone, or be a little bit more direct. We're so afraid of what if we send five emails, aren't they going to just think that we're crazy and never respond to us? No, because the first two could have gone into spam, maybe the third they were so busy that day that they didn't see it. So, in my opinion, we've got this fear factor that holds us back, when you can let go of that and not worry about what the person on the receiving end is going to think of you. If you have no idea. Maybe there's a million reasons that they didn't respond or didn't say that, but you just don't know. And so keep at it, keep trying to let go of that fear, and try to just keep moving forward.

Doug Holt 22:22

Great advice for anything when you look at it in life in general. And as a career coach, I got to imagine that you are kind of, you're the life raft for a lot of people coming into the world, they're looking for that jump, and they're not quite sure how to make it, and maybe a little bit nervous about doing so. With something like LinkedIn to look for a job, you've given many great pointers on how to use it. We talked about optimizing your profile; what exactly does that mean?

Melissa King 22:57

Yeah, if you are thinking about a resume, white piece of paper with writing on it, and then you think about like, what are the big differences, a white piece of paper with black writing on it, I'm never going to learn anything about who you are specifically, your likes, your dislikes, your interest, I don't even know what you look like. But on the LinkedIn profile, we can see what somebody looks like you can pick up on energy when you're looking at a picture of somebody. I love it. When people do the banner picture, that's gotta be the best, right? I was working with somebody recently who one of her hobbies was flying airplanes. I mean, I was shocked. I was like, "Holy cow, you fly airplanes." So one of the things that I was doing when I was optimizing her LinkedIn profile was put in a fun banner with airplanes.

And it just shows what her personality is like. So that, whenever a hiring manager goes and looks at her profile, you know what, maybe that's a question they're gonna ask her about if they bring her into the interview. Tell me about this airplane on your LinkedIn. What is that all about? Who doesn't want to brag about the fact that they know how to fly an airplane? Right? So it's such a great place to just talk more about who we are when the about section, writing it in the first person, let's give some passion. Why do you do the work that you do? Why did you get into it? What, what makes you excited? What motivates you? It doesn't have to just be the listing of your "I can use SAP," "I can use Excel," talk about the funniness of your experiences in the past jobs that you had, or where you want to go in the future. This is a passionate place. Get it out there, because this is the best place to go where somebody can learn about your personality. Not just our skillset and what our titles worth.

Doug Holt 25:01

Yep, I couldn't agree more. You go to someone's LinkedIn page that they claim to be professional and a headshot from 20 years ago or the blue-black, the blue screen on the backdrop or what have you. I'm always more interested; when I read a description, it sounds like I've met you at a cocktail party or a barbecue, right? Get to know who you are, what your interests are, and where you want to go. Going forward, that allows you in the right; there's an emotional connection that we strive for as humans.

Melissa King 25:35

Yeah, absolutely. Listen, I think all of us in the entire world, our favorite subject is always us, no matter who we are. So the more that we can take the opportunity to show people who we are and what we're interested in, then maybe they will be interested in hiring us if we're looking for that new job.

Doug Holt 25:57

Ah, great advice. Excellent. So what are three things someone can do today and move forward if they're saying, "You know what, I'm looking for a career change, or I'm looking for a job change, and I want to step into that" what can they do today to take action?

Melissa King 26:19

Yeah, and it is a challenge for sure. Right. Your resume is going to be able to speak to maybe some hobbies, or if you did go get some reason certifications, list those things on there. Try to take past experiences, and focus those more on what you'd like to get into. Suppose that's not the easiest thing to do. I'm not saying that. But when you start rethinking about where you want to go, instead of what your past has been, you can start rewriting your narrative of what the past was; it can get there. Again, it's not going to happen overnight, I think for most of us, but when you start thinking about the changes where you want to go, it's just about being able to articulate some of those bullet points in the fashion of where you want to go and what you're looking for in the future.

Doug Holt 27:18

Great advice. Absolutely. And having a third person's perspective is always helpful, as well. Well, Melissa, you've been so generous with your time. Where can people find more about you and what you're doing?

Melissa King 27:31

I mean, go to my LinkedIn profile. Everything about me is right there. My website too, which is super easy. It's just

Doug Holt 27:41

I love that. I love that, as well. Great branding. And guys, definitely go over to Melissa's LinkedIn. She shares lots of great actionable advice just like this to anybody that's following her. So Melissa, thanks again for being here with us.

Melissa King 27:54

Thank you for so much fun. Love it.

Doug Holt 27:58

Thank you for joining us at The Successful Coach podcast. Please hit like and subscribe so we can bring you more great interviews like these. Until next time, have an amazing day.

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