404 Errors – A Competitive Advantage

404 errors are those annoying error messages you get when you click on a link that goes nowhere. They’re frustrating and they can reduce your websites ranking in search engines such as Google and Bing. Many websites invest time and money producing funny error messages (see below for some good examples), and although this can produce a smile, it isn’t what we’re aiming for in this post. You can take advantage of your competitors 404 errors by doing a link…

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Getting Your Business Listed on Google+ Local

Getting your business listed on Google+ Local is a must for every business. When you consider the amount of real estate local listings take on a typical Google search, it would be foolish not to have your business properly listed. In the Local Search Ranking Factors Survey that was released by David Mihm, it shows 90 specific ranking factors. We’ll touch on the Top 20 Local Search Ranking Factors in that list with brief descriptions of each…

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Google is Blind

Yes, I said it, Google is blind. I don’t mean that in a bad way, and there’s certainly nothing wrong with being blind. Chances are, this post is being read by someone who is visually impaired. This is just another reason that when designing a website, or even a web page, it’s important to write the code, text, and tagging images as if you were writing specifically for someone using an online accessibility reading service. If you yourself aren’t visually…

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Royalty Free Stock Photos and Images

If you produce content online, in any form, you’re always looking for images you can use that grab the reader and convey the message you’re trying to get across. Our team produces hundreds of pieces of content each month and for our major projects, we either use professionally contracted photographers such as AskPhotography.com and photo houses such as iStockPhoto.com. But, due to the volume of content we produce and our client’s budgets, we…

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Getting Found Locally on the Web

[Originally Posted in Fitness Professional Online February 2013 Issue]    Local SEO has become increasingly important for businesses of all sizes. Small to medium sized business are affected the most and thus have to compete at a higher level. With so many people searching via their cell phones and mobile devices, Google’s algorithm has increasingly moved towards relying on displaying local results. Google’s search results are also filtered by location and a user’s previous experiences.  So how do you get…

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Getting Your Business Found on Google Places

As a small business owner, it’s tough to be a master of all trades. You tend to be the head chef and chief bottle washer at your business and unless you’ve figured out a way to clone yourself, you know you simple can’t do it all. You have two options: Add getting found online to your to-do list and hope you can find the time to get around to it. Hire a professional who has already spent thousands of hours…

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Content Strategy for Small Businesses

The landscape of search engine optimization is constantly changing. One thing that remains consistent is that content is king. This was true in the 90’s and is true today. So where do you start? Start anywhere! Regardless of whether or not you are a team of one, or a team of fifty, start with a brainstorming session. Here are three ideas to get you started.  Think of any upcoming product launches. If you’re launching a new product, then you can…

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Making sure you have the tallest building in town

There are two ways to ensure that you have the tallest building in your town:  Go around tearing everyone else’s building down. Make sure that no one rises above you. To do this, you’ll need to focus your energy watching what those around you are doing. If someone starts to build, you need to be there to tear down what they are building by any means necessary. The second option is to simply focus on what you’re doing and build…

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How Online Mastermind Groups Work

Online Mastermind Groups can work in many different ways. Some are very basic and rudimentary and only operate via email without the members of the group ever seeing or talking to one another. Others, like the Mastermind Groups run by Doug Holt Online are run through private web portals that allow the exchange of thoughts through a private group message board, private online group, email, regularly scheduled phone calls, video check-ins, and live in-person events. We’ve found that this mixture…

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What Get’s Measured Gets Done – Especially in Search Engine Marketing

When looking at how well your website is doing in the search engines, there are many factors to take into consideration. Without a doubt, one tool all business owners and search engine marketers should be using is Google’s own metric tools. Google will track the impressions, clicks, average position, and the click through rate. But what does that mean? Here’s what Google has to say: SEO Metrics The Search Engine Optimization reports in Analytics use…

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