Content Strategy for Small Businesses

The landscape of search engine optimization is constantly changing. One thing that remains consistent is that content is king. This was true in the 90’s and is true today. So where do you start? Start anywhere! Regardless of whether or not you are a team of one, or a team of fifty, start with a brainstorming session. Here are three ideas to get you started.  Think of any upcoming product launches. If you’re launching a new product, then you can…

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Making sure you have the tallest building in town

There are two ways to ensure that you have the tallest building in your town:  Go around tearing everyone else’s building down. Make sure that no one rises above you. To do this, you’ll need to focus your energy watching what those around you are doing. If someone starts to build, you need to be there to tear down what they are building by any means necessary. The second option is to simply focus on what you’re doing and build…

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How Online Mastermind Groups Work

Online Mastermind Groups can work in many different ways. Some are very basic and rudimentary and only operate via email without the members of the group ever seeing or talking to one another. Others, like the Mastermind Groups run by Doug Holt Online are run through private web portals that allow the exchange of thoughts through a private group message board, private online group, email, regularly scheduled phone calls, video check-ins, and live in-person events. We’ve found that this mixture…

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What Get’s Measured Gets Done – Especially in Search Engine Marketing

When looking at how well your website is doing in the search engines, there are many factors to take into consideration. Without a doubt, one tool all business owners and search engine marketers should be using is Google’s own metric tools. Google will track the impressions, clicks, average position, and the click through rate. But what does that mean? Here’s what Google has to say: SEO Metrics The Search Engine Optimization reports in Analytics use…

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SEO Proposals

Sorting through SEO proposals can be about as fun as going to the dentist. OK, that’s a low blow. The dentist isn’t that bad. Here are four key points to look at when picking a company to help you out with your Internet marketing: Set-up Fee. The set-up fee makes sense for some applications. Set up for quality SEO can take time, but when I read contracts that businesses sign I’m amazed at how much is being charged for basic…

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Creating Search Engine Friendly Articles

When you’re writing an article, blog post, or informative item for the Internet, chances are you want it to be found. Unless this is a sales specific page, you want to make sure your title is search engine friendly. People don’t search for clever, alternative phrases on the Internet. When people search for things like “fish tanks in Denver” or “best brunch in Orange County”, they’re not searching for “Something’s fishy in the Mile High” or “Crab cakes and crepes…

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5 Ways to Good Search Engine Optimization – SEO

Content Freshness It’s no mystery – search engines such as Google and Bing LOVE fresh content. This is one reason blogs have become so popular with larger businesses. They are easy to update and to update frequently. You don’t have to write the next Iliad, but you do want your content to be readable. That is to say, you don’t want to just write content for search engines, but you want to write them to be read. Sure, it’s wise…

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Failure

Risk is the spice that gives the bowl of life you’re sucking down at dinner some actual flavor. Everyone likes to talk about success, but let’s face it, we all fail. If you aren’t failing, you aren’t taking risks, and if you’re not taking risks, you’re not truly trying. “Fail” – it’s the four letter word that most people avoid as they grow up. You don’t want to fail a test in school, or fail to make the team, or…

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Q and A with Strength Coach Doug Holt

Is it better to train your abs at the beginning or the end of a workout? I always recommend that you train your abdominals at the end of a workout. Why? Your abdominals both protect your spine and stabilize your rib cage. They are also the powerhouse of the body. If they are functioning properly, your energy, or strength, should be transferred through your abdominals to your limbs. By not fatiguing these muscles, it will allow you to exercise the…

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Happy New Year!

New Year’s Resolutions are plentiful – 70% of us make them. Here are some good ways to keep your resolutions. Join a contest: A contest could be just what the doctor ordered. Contests such as Conditioning Specialists’ Biggest Winner Challenge incentivize its contestants to stick to a program by offering prizes to its participants and the potential of a hefty cash prize. These types of contests also offer accountability to the participants whom enter – one of the top reasons…

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