What business are you really in?

Do you know what business you’re in? Of course you do! Or, perhaps it’s worth taking another look. I thought I knew exactly what business I was in when I was first asked this question, but it took some thinking. “What business am I really in? When I first answered this question, I was the owner of a personal training studio in Santa Barbara, California. I was, I thought, in the business of providing personal training services to my clients.

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When is the best time to send an email?

Finding the right time to send emails is an art form in itself. If you monitor your open rates and keep statistical analysis, then it becomes a science. I’d love to say that I do that on a regular basis – check the stats of the emails I send out from my inbox to see when people are reading them. I don’t. Luckily, the CRM I use does. Here is a great graphic they send me via email this morning…

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Being World Class

Having had the opportunity to work with amazing artists, businessmen and women, executives, actors, and scholars has opened my eyes to the differences between those that are successful and those that simply just wannabe. The wannabes hope that someday they’ll strike it rich, get discovered, figure it out, and “it will all come together. It doesn’t. The successful people make it happen. They grind it out and put the work in day after day after day. They are World Class.

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FEAR

We’re all afraid of something. Fear can be a moving target, changing as our lives and circumstances change. A small business owner might be afraid of another dip in the economy thus causing him to shut his doors, or he might be afraid that his staff won’t work if he’s not in his store, thus creating a prison for himself. A mother might be afraid that if she goes back to workher kids will feel neglected. Or an…

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IFTTT – If This Then That

If you haven’t seen the term IFTTT, it’s a coding term for “If this, then that”, which essentially gives a string of automated orders to a computer. The website IFTTT.com makes this process easy by connecting multiple accounts, or channels, to each other. An example might be: If it’s going to rain tomorrow, send me an email! #weather #gmail or If I take a picture on Instagram, send it to my Facebook page.  This is a great way to…

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The One SEO Tool that is a Game Changer

The rumor is that SEO is dead. I agree… well, not really. I think SEO is dead for everyone in the industry looking for a quick fix. It wasn’t long ago that so called SEOs were able to tweak a few aspects of a website on-page, send a few links your way, and make their client’s happy. Now it seems that everyone is blaming Google, or just saying that SEO is dead. Not true. The real problem is that people…

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What colors do I choose for my website?

Designing a new website can be stressful. There are so many questions to ask yourself.  Should you use WordPress? What about Joomla or Drupal? Where should my logo go? Should I have an About Me menu item, or does that look too self-absorbed? … The list goes on and on. One question we commonly get asked is, “what colors should I use?” This is a great question and depends on many factors, such as: The colors of your logo –…

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The Best TED Talks for Business Owners

If you’re like me, you love TED Talks – they’re informative, inspirational, and give you insights into worlds that you may not have known existed. TED Talks can be especially useful for business owners, but sometimes you might not have the time to go through all of them.Here are my top 5 TED Talks for business owners, in no particular order, for you to enjoy. Tony Robbins: Why We…

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Mastering Business at Business Mastery

It was my third event in the Tony Robbins Life Mastery series – Business Mastery. The event took place in sunny Palm Beach Florida, though it wasn’t so sunny the day we arrived. Palm Beach was getting hit hard – 10 inches of rain that seemed to be pouring down from every angle. If you haven’t been to a Tony Robbins event, there are a number of things you should understand:  They are long –…

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Take Your Focus Back

The days of multitasking are over… or at least we’re told we shouldn’t be doing as much as we were. We all knew this was coming; it’s just sad for us entrepreneurs whose ADHD was hidden through the fabrication called “multi-tasking”. OK, we just lack focus, but that’s what we’re entrepreneurs – we love to go 100 MPH and switch tasks … all day. Countless studies have proven that it’s better to pick one item and focus. Not for a…

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