Rapportive – Be Informed and Be Connected

A review of Rapportive – a Gmail extension that allows you to view your contacts social profiles and activities right in your email. There’s no question that staying connected is as important as ever. Some say that it’s more important. But with Twitter feeds, LinkedIn updates, Facebook status, and basic email, how can you possibly stay on top of things? One way is Rapportive (http://rapportive.com/). I was turned onto Rapportive by Richard Baxtor…

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Nerds and MozCon 2013

“Nerds!“ – I woke up in a cold sweat. Ogre? Really? It’s 3:45 AM and I woke up to the thought of Ogre from Revenge of the Nerds yelling at the top of his lungs from his frat house at my friend Todd and I as we walked through the door to MozCon 2013. Can this be happening? Well, no. But I do think of Ogre when I tell people how excited I am to be attending this years MozCon…

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Your Filter – The Best of the Web 2

Monitoring the Web for great information, so you don’t have to! There’s nothing like a vacation in the summer – take it from a Virgin Summer is here, the weather is great, and for the founder of Virgin, it’s time to take a vacation, but not a vacation from big ideas. In this short piece, Richard Branson talks about the importance of taking time away from your phone to enjoy a vacation. He goes on to point out that…

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Twins Aren’t Always Good – Dealing with Duplicate Content

Double your pleasure, double your fun!… just don’t double your content. Duplicate content on the Internet is a problem. Duplicate content on your website is a major problem. Far too often I sit across from a potential client asking me why they are not getting found in the first 50 results (first five pages) of Google. This is a great question and as with all true Internet search engine marketing questions, there are many factors, but there’s one that I…

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Automobile University – Podcasts Worth Checking Into

An investment in knowledge pays the best interest. ~ Benjamin Franklin I can still remember driving around with my Dad as a child listing to Fast Track audio tapes. For those of you that don’t know, this was the executive book summary of the time, providing summaries of all the latest business books on the market. We would listen to them on the way to get his dry-cleaning, on the way to games, and just around town. I actually…

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Choosing a Domain Name for Your Website

“Choosing a name for our website was harder than choosing the name of our kid!” That’s what he told me as we sat across from one another at the University Club. I’m not going to lie, I laughed, but I do understand his frustration. We’ll call him Robert (name changed to protect him from … his wife). Robert was launching a new business and wanted a domain name that described what the business did and who they served. The business…

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What should we expect in the next few months in terms of SEO for Google?

Google’s SEO liaison, Matt Cutts, answered this question on a video put out on the GoogleWebmasterHelp Youtube Channel on May 13th. Since most people, including SEOs, aren’t in the habit of staying up with the latest on Online Marketing, I thought I’d break down a few of the highlights. Google will continue to support those websites that are updating their websites to better the user experience. Work hard for users and Google will hard for you. Penguin 2.0 – a…

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Going Big

I’m going all in and you’re the first to hear about it. My goal is to deliver a weekly digest of the best of the web for professionals who are looking to better themselves, their businesses, and those around them. No crap. No BS. Just what I feel is the best and nothing more. It’s been my mission to help others achieve their goals and I’m often forwarding on tips, tricks, and industry secrets to those in my…

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404 Errors – A Competitive Advantage

404 errors are those annoying error messages you get when you click on a link that goes nowhere. They’re frustrating and they can reduce your websites ranking in search engines such as Google and Bing. Many websites invest time and money producing funny error messages (see below for some good examples), and although this can produce a smile, it isn’t what we’re aiming for in this post. You can take advantage of your competitors 404 errors by doing a link…

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Getting Your Business Listed on Google+ Local

Getting your business listed on Google+ Local is a must for every business. When you consider the amount of real estate local listings take on a typical Google search, it would be foolish not to have your business properly listed. In the Local Search Ranking Factors Survey that was released by David Mihm, it shows 90 specific ranking factors. We’ll touch on the Top 20 Local Search Ranking Factors in that list with brief descriptions of each…

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